PENGARUH BRAND ATRIBUTE DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS WISATAWAN BERKUNJUNG KE DAYA TARIK WISATA TANAH LOT, TABANAN

Tanah Lot Tourist is one of the Destinations based on natural beauty and culture. Changes in tourist behavior traveling, it important to do research analysis visitor behavior. The aims this study include (1) analyze influence Brand Attributes satisfaction; (2) loyalty; (3) loyalty mediated by (4) effect service quality (5) tourists (6) (7) satisfaction loyalty. This method uses a quantitative approach with sample 100 respondents. sampling technique used accidental data collection through distributing questionnaires, interviews, observations, literature studies.data Structural Equation Modeling (SEM) SmartPLS 3.3.3 Student Version tool. results at Attraction show that have significant Attribute has no which